This is a sponsored post in collaboration with
Farouk Systems and Lopez Marketing.
Meeting people that have a very inspirational
success story is what motivates me to keep aiming toward my goals. Friday,
February 19, 2016, the Houston Latina bloggers had an amazing opportunity to
partner up with Farouk systems and their campaign with Biosilk and Chi.
We got to take a tour of the headquarters here
in Houston, learn about their company and how they got started. I have been a
fan of CHI hair products for such a long time. Actually, my first ever
hair straightener was the CHI ceramic hair styling iron.
Not only did we get a tour but we had the
opportunity to meet Basim Shami who is the CEO of Farouk systems and son of
Farouk Shami, the man that created Farouk Systems. We also had the opportunity
to meet Jose Luis Lopez who is the CEO & founder of Lopez Marketing Group,
which is a Hispanic Marketing and Public Relations agency who provides
advertising and branding for businesses such as Coca-Cola, McDonald's,
Johnson&Johnson and many more.
Our day began with a tour of their warehouse,
where boxes were filled with product ready to be shipped and employees were
busy using all kinds of machines to help with the production process. After
that, we headed back to get an exclusive look at where their social media and
their marketing was done unfortunately this was exclusive to us so no
photography was allowed in there.
We then headed to see their salon where they
gave us a brief background story on who Farouk Shami is and his incredible idea
to come up with the first ammonia free hair care system. But this was not all,
we also got to meet two fabulous ladies who gave us a presentation all about
Farouk Systems and even a sneak peak of their upcoming 2016 product
releases.
Guys all I have to say is to stay tuned because
you are all going to love everything that will be coming out soon. To end this
incredible day we sat down and introduced ourselves and enjoyed a delicious
lunch with Basim Shami and Jose Luis and their team. I have to admit even
though I am great at public speaking I was a bit nervous. It was incredible to
hear the amount of charity they have done for the public, they even helped
salon owners who were affected by hurricane Sandy by donating 1 million in CHI
and Bio silk product to help them restart their businesses.
This comes to show you how humble and
incredible human beings these people are. I want to thank Basim, Jose Luis and
all of their team as well as the Houston Latina bloggers for providing this
amazing experience that I will never forget. They were also so generous
to provide us with their products which I will be doing a review on very
shortly so stay tune.
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| Photo credit HLB & CHI Espanol |
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| Houston Latina Bloggers posing with Basim Shami |
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| Thank you ladies for the awesome presentation |
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| CHI Headquarters |
- Farouk systems was establish 1986 and expanded in 2013
- They manufacture products and tools under the brands of CHI, BioSilk, Chi Man,CHI Pet and Sunglitz
- Their products are exported to over 100 countries worldwide and over 9,000 store & retail a few including Macy's Nordstrom, Ulta and many more.
- Provide jobs for more than 2000 people
- have worked and been seen on Univision, NBC CNN and many more
- Have agreement with Univision Communications Inc. (Despierta America)
- are great sponsors for Miss Universe, Miss USA
- Have lines and partnerships with celebrities like Kardashian Beauty
- Zendaya is the new spokesperson for CHI Haircare.
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